To help businesses of all sizes embrace the power of sound on TikTok, they introduced the Commercial Music Library (CML), a pre-cleared global music library that helps make it easier for brands to find music to soundtrack their content on TikTok. 68% remember a brand better when they feature songs that they like in their videos.

88% of TikTok users say sound is essential to the TikTok experience.

Music and sound are core to the TikTok experience and play an integral role in the community’s creativity and ability to spark cultural moments. TikTok have announced the Artist Impact Program via the signing of several distribution partnerships within the Commercial Music Library, which now consists of over 1 million rights-cleared tracks and sounds sourced from an extensive network of partnerships. TikTok’s Commercial Music Library continues to evolve the variety and volume of music to fuel branded content creation and support artists worldwide. The news also follows TikTok’s 2021 announcement of Epidemic Sound as one of its certified Sound Partners. We’re thrilled to build on this by adding tracks to their Artist Impact Program, empowering businesses with access to great music, and our artists with opportunities to build their following,” added Oscar Höglund, CEO and Co-Founder at Epidemic Sound. “TikTok videos including Epidemic Sound music are currently viewed nearly 500 million times per day. Our ambition is to make TikTok a place where everyone can find growth and opportunity, and we hope our robust music resources will help in this endeavor,' states Bryan Cosgrove, Director of Commercial Music & Creative Licensing at TikTok. Our goal is to provide brands with a safe, yet expansive library of music to use in their content, while opening up new revenue streams for the artists that power it. “We are looking to help evolve the sync industry to take advantage of the speed and scale of digital advertising and short-form video. The Artist Impact Program, as part of TikTok’s Commercial Music Library, powers brands and businesses with high-quality, fully licensed music to enrich their storytelling and engage audiences in new and surprising ways. With over a billion active TikTok users, music and sound are proven tools for creating engagement among the platform’s audience of viewers: 73% of respondents to the platform’s ’Power of Sound’ report stated they would “stop and look” at ads with audio on TikTok.

The initiative highlights tracks from rising and established artists to brands and businesses creating content, and provides powerful opportunities for Epidemic Sound artists to feature in trending content, be discovered by TikTok viewers all over the world and build their online following and listenership. The tracks feature artists such as Katori Walker, Sarah, the Illstrumentalist, King Sis, Ooyy and Adelyn Paik, and new tracks will be added to the program on a monthly basis. Stockholm, Sweden – Epidemic Sound, the market-leading music licensing platform for content creators, announces a selection of its tracks now feature in TikTok’s Artist Impact Program, which supports artists on their journey to be discovered and rediscovered in markets around the world.

Commercial tiktok sounds